Thursday, 19 September 2013

19.09.2013 - PLANNING: AUDIENCE PROFILE

I started making notes about what my target audience for In Cold Blood would be like based on the things I believe that the viewer of our film opening would like. I included various restaurants, products on the market, films, magazines and genres of film.
·         Audience profile: our target audience is likely to be both genders aged 16+
       They are likely to have seen these films recently:
Halloween (dir.2007)
Inception (Nolan 2007)
Zen (John Alexander 2011 BBC)
Knight and Day (James Mangold, 2011)
The Girl with the Dragon Tattoo (David Fincher, 2011)
·         They are likely to have seen these television series:
Spooks
Dancing on the Edge
Paradise
       They are likely to go to the cinema once or twice a month as well as see films on DVD and downloads on their computers
       Audience figures show how popular the thriller/horror/action genre is….Box office returns for films similar to mine show the following figures (source Box Office Mojo): Shutter Island ($294,803,014)


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