Friday, 23 November 2012

First Perfume Advertisement - Fantasy

Advertisement B321
 

Slide 2 :
My advertisement targets women as it vows romance, sex appeal, edginess, glamour.
My target audience is young women who has allure, charm and sophistication. It also portrays how woman can have superiority while still being feminine and ladylike.
The target audience for Fantasy  are likely to be elegant, chic, stylish as well as confident; they aspire to be independent and determined.
I would place my campaigns on billboards and in magazines. Magazines profile and make claims about the significance of the magazine in the reader’s life. They categorize readers into groups relating to interest, income and status. My target audience is A, B, C1 and C2.
 
Slide 3 :
The product is placed conspicuously on the bottom right. The perfume brand name is displayed visibly in black script writing on the bottom left below the fragrance bottle.
The slogan offers successful, independent, insubordinate, glamorous lifestyle.
The image features two young women looking sophisticated, glamorous and elegant. However the two young women have a manner surrounding them portraying that the night ‘at the ball’ is not yet over and the rest of the night is going to be dangerous as well as daring and precarious. This makes the consumer irresistible. 
Both young women wear formal clothes made out of feminine floaty material. The main predominant woman in the middle, wears a silky, gold shawl and the woman on the right hand side holds a white feather. The two women look Grecian.
 

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