Third lesson of Media Studies - Lucozade Brand Research

Lucozade brand research homework  

 

Lucozade adverts:

www.youtube.com/watch?v=8fhMC9zrUaI – 2011 Lucozade - 'Simply Unstoppable - YES Remix'

www.youtube.com/watch?v=9T_LiUAVl4g – 2011 Lucozade Sport Lite Feat. ‘Louder’ by DJ Fresh

www.youtube.com/watch?v=4xJISFl78N8  - 2006 Lucozade Sport advert

What is the brand’s message?

The slogan or message for the brand Lucozade used to be "Lucozade aids recovery" was replaced by "Lucozade replaces lost energy".

What are the brand’s values?

Whilst Lucozade's image may not have changed since 1927, Lucozade has remained a trusted brand that people have relied on for times when they need a source of energy. Lucozade is a bold and dynamic brand with a 'I can achieve' attitude and a 'never say never’ approach to life.