Heineken Skyfall
Advert
The Heineken Skyfall Advert is a
definite contender for a mini AA film. The advert starts off with James Bonds
walking down a busy, snowy train platform. I think the location of the platform
was in Russia or Siberia because of the weather conditions and the costumes,
for example James Bond was wearing a wool, turned up hat that is famously worn
in countries around Russia. James Bond is being chased by 2 strong, muscly men.
James looks back worried as he rushes along the platform, however Bond
accidently bumps into a fellow passenger on the platform wearing exactly or
along the lines of the same costume. For example they wore the same hat, coat
as well as dark trousers. Also from behind there haircuts look similar when
trying to spot someone from a distance. The James Bond look alike notices that
some people are chasing him and he rushes onto the train looking anxious. As
the man runs down the carriages of the train he comes across many different scenarios,
for example:
1.
Runs
through a casino
2.
Staggers into what looks like a den for a
Russian villain (a typical AA character)
3.
Dances romantically with an extremely glamorous
lady dressed in a gown (archetype)
4.
Runs through an ice carriage where all the meat
is kept cold
In the last scene he spots James Bond and approaches him.
Bond hands him a beer as he spots the two henchman chasing after the lookalike.
He then desperately runs off; the two men follow. The final scene is Bond
jumping off the train (that is crossing a high bridge) in his parachute. The
parachute has a Union Jack on it, this shows he is extremely patriotic of Great
British and is proud to be British.
Audi R8 Etron Advert
This advert isn’t as obvious as the Skyfall advert for
being a mini AA film. When I watch it, I automatically presume it is a trailer
for the Iron Man 3 film that has
recently came into cinemas. There are numerous shots of explosions, shooting,
Iron man jumping from high buildings and crashing to the hard ground as well as
saving American lives. A caption appears half way through saying ‘It’s never a
bad day at work’. This caption is almost a play on words; for example his
normal day at work is lively, explosive and extremely dangerous. Iron Man doesn’t
have a typical, normal day at work compared to the numerous people who go to
work every day. Then there is a shot of Iron man getting in a car that appears
to be an Audi R8 Etron. This makes it look like this is his everyday car. If it
is good enough for Iron Man, it is good enough for anybody and even everybody.
Lastly it shows the car driving on a test track looking powerful and fast. It
also says at the end ‘Tested by Tony Stark’. Tony Stark is Iron Man.
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