In the lesson, as well as researching about different ages
of fragrance, as a class we looked at two different perfume adverts.
2.
Hugo Boss Autumn
2006 feat. Jonathan Rhys Meyers (moving picture) - http://www.youtube.com/watch?v=TqZW3GX5dFU
Information about the two perfume adverts:
Mavis
Vivaudou 1920s (paper) –
·
Sophisticated woman who is possibly French
·
Elegant and graceful
·
Product of the time in History (1920s) – Art Deco
·
Use of middle eastern/oriental scenes – outside
there are mountains and oriental plants such as trees and oriental people in
the left hand side of the picture
·
Woman who is represented is the target audience
for the fragrance (product) being advertising
·
The woman is surrounded by beautiful and
classic furniture such as a beautiful chandelier and elongated lamp stand on
the far right hand side
·
Shows if you wear the perfume you can be sexy,
act in a classic manner and be something out of the ordinary (not very many
people would wear a perfume advertising an oriental theme)
Hugo Boss Autumn 2006 feat. Jonathan Rhys Meyers (moving picture) –
·
Like a 1960s comic book – shows woman in 1960s
shift dress
·
Fun and young
·
Shows the exciting/enjoyable side of life
·
Shows that if you wear the perfume you will be
fun and flirty
·
Pop up life
·
The scenes popping up in the advert such as a
park or a busy city portray a vibrant lifestyle
·
Lively and versatile – all compact within one
bottle
·
Shows life can be up to you, the world is your
oyster!
Final selected adverts that I am choosing for my controlled assessment:
 |
| Vivaudou La Boheme 1920s |
1920s – Vivaudou La Boheme (paper) -http://www.vinmag.com/online/media/gbu0/prodlg/AP159K-la-boheme-perfume-1920s.jpg
1950s - Chanel (paper) - http://www.adclassix.com/a3/59chanelperfume.htm
 |
| Daphne Groenevels in Dior Addict Advert 2012 |
2012 – Dior Addict (moving picture) - http://www.youtube.com/watch?v=OhBFFrygh4o
How
I think the women are portrayed or represented in the fragrances adverts:
1920s – Vivaudou La Boheme
(paper)
·
Attractive and sexy
·
Glamorous and classy woman
·
The woman is acting seductive
·
She wears a vibrant, colourful dress
·
Wanting to look attractive the opposite gender
·
Elegant
1950s - Chanel (paper)
·
Attractive to the
opposite gender
·
Classy woman – her hair,
skin (make up), the way she dresses etc
·
Gentile woman
·
Attractive – eye contact
to the opposite gender
·
Wearing a pretty
dress
·
Graceful
·
Elegant and Seductive (showing shoulder)
2012 – Dior Addict (moving picture)
·
Fun
·
Young
·
Flirty
·
Transformation from
girl to woman
·
Attractive if you
wear the perfume
·
Vibrant
·
Energetic
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